Martti
At Martti and Equiti, design plays a critical role in shaping how healthcare organizations understand, adopt, and trust language access solutions. The work spans brand, marketing, and experiential design—supporting both patient communication and enterprise-level decision making.
Event Branding & Leadership Engagement
From exclusive leadership events to industry conferences, branded materials are designed to communicate authority, clarity, and innovation in healthcare. Invitations, presentation systems, and supporting assets are crafted to reflect Equiti’s forward-thinking approach—balancing approachability with executive-level polish.
Campaigns, Social & Sponsorships
Social campaigns and sponsorship activations highlight the real-world impact of language access. From interpreter recognition stories to initiatives like “I Speak” cards, these assets are designed to be human, empathetic, and highly shareable—reinforcing Martti’s role in improving patient outcomes and accessibility.
Sales Enablement & Strategic Communications
A significant portion of the work supports business development through high-impact sales materials and proposal design. This includes RFPs, pitch decks, and long-form documents that translate complex healthcare workflows, compliance requirements, and product capabilities into clear, compelling narratives.
Due to confidentiality, these materials are not publicly displayed.
Experiential & Physical Brand Touchpoints
Beyond digital, the brand extends into physical environments—from trade show booths to curated care packages. These tangible experiences are designed to leave a lasting impression, combining premium presentation with meaningful messaging that connects with healthcare professionals on a human level.
Brand Consistency & System Design
Working across two interconnected brands, a consistent and scalable visual system is maintained across all touchpoints. This includes developing templates, refining layouts, and ensuring every asset—whether internal or external—aligns with Equiti’s brand while supporting Martti’s role as a trusted healthcare solution.
Impact
Through a combination of strategic storytelling, accessible design, and cohesive branding, the work supports healthcare organizations in delivering more equitable, efficient, and patient-centered communication.
